About
What Would I Call It Art is the signature art brand of Londa Thula, where creativity meets curation. Blending the raw honesty of photography with the bold textures of painting and mixed media, Londa creates pieces that invite reflection, emotion, and connection. This platform serves as both a curated exhibition of her evolving work and a boutique shop where select original artworks are made available for collectors and art lovers.
Mission
The mission is to capture and communicate candid moments that often go unnoticed, the quiet, raw, and imperfect beauty that lives in everyday life. Pieces are envisioned not only as personal stories and abstract thoughts but also as the possibility to elevate the spaces they inhabit, be it an office, a home, or within the soul.
Vision
To create art that resonates beyond the canvas — inspiring authentic connection, enriching spaces, and becoming part of the personal stories of those who encounter it. What Would I Call It Art envisions a world where art seamlessly integrates into daily life, offering beauty, reflection, and emotional depth to every space it touches
